The Top 10 Items Sold on Etsy in 2025 (And How You Can Start Selling Them!)

Etsy is the go-to marketplace for unique, creative, and handmade products. Whether you’re a budding entrepreneur or just curious about what’s trending, knowing the top-selling items on Etsy can inspire your next big idea. Let’s dive into the most popular items on Etsy in 2025 and how you can turn these trends into profits!

Top 10 Best-Selling Items on Etsy in 2025

1. Jewelry: Personalized and Handcrafted

Jewelry continues to be a top seller on Etsy, especially minimalistic, custom-made pieces like engraved necklaces or birthstone rings.

Why it sells: Shoppers love the personal touch and exclusivity of handmade jewelry.

How to start:

• Focus on a niche (e.g., zodiac jewelry or wedding bands).
• Use materials like sterling silver or resin for unique designs.
• Offer customization options like initials or dates.

Example: A seller offering hand-stamped bracelets with motivational quotes can stand out.

2. Digital Products: Low-Risk, High-Reward

From printable planners to digital art, digital products are booming because they require no inventory and offer instant delivery.

Why it sells: Buyers love convenience, and sellers enjoy low startup costs.

How to start:

• Create templates for resumes, calendars, or wall art.
• Use tools like Canva or Adobe Illustrator.
• Market your products as downloadable PDFs.

Pro Tip: Seasonal products (e.g., Christmas card templates) can drive extra sales.

3. Stickers: Fun and Affordable

Handmade stickers are small but mighty when it comes to sales. They appeal to planners, scrapbooking enthusiasts, and even businesses.

Why it sells: They're affordable, versatile, and easy to ship.

How to start:

• Design stickers using Procreate or Photoshop.
• Print them at home or use a print-on-demand service.
• Offer themed packs (e.g., floral designs or motivational quotes).

4. Wedding Items: Tailor-Made Magic

Custom wedding decor, invitations, and accessories dominate this category. Think personalized cake toppers or handmade guest books.

Why it sells: Weddings are all about personalization, and Etsy is a treasure trove for unique finds.

How to start:

• Focus on trendy themes like boho or rustic.
• Offer bundles (e.g., matching invitations and table numbers).
• Highlight your ability to customize colors and fonts.

5. Home Decor: Personalizing Spaces

From macramé wall hangings to custom signs, home decor items are always in demand.

Why it sells: People want their homes to reflect their personality.

How to start:

• Create decor that aligns with popular aesthetics (e.g., minimalist or farmhouse).
• Use eco-friendly materials like reclaimed wood.
• Offer personalization options for names or quotes.

6. Art & Collectibles: One-of-a-Kind Treasures

Art lovers flock to Etsy for unique pieces like watercolor paintings, sculptures, and photography prints.

Why it sells: Buyers appreciate owning something exclusive that can’t be found in stores.

How to start:

• Sell prints of your artwork alongside originals.
• Partner with print-on-demand services for scalability.
• Include detailed descriptions about the inspiration behind each piece.

7. Clothing: Unique Fashion Statements

Custom t-shirts, embroidered jackets, and handmade dresses are trending in this category.

Why it sells: Shoppers want clothing that stands out from mass-produced options.

How to start:

• Focus on a specific audience (e.g., moms, gamers).
• Use high-quality fabrics and sustainable practices.
• Offer personalization like monograms or custom graphics.

8. Bath & Beauty Products: Natural Luxury

Handmade soaps, bath bombs, and skincare products are Etsy staples. Buyers seek natural ingredients and artisanal quality.

Why it sells: Self-care is more important than ever, and people love pampering themselves with unique products.

How to start:

• Use organic ingredients like essential oils.
• Package your products beautifully—first impressions matter!
• Highlight benefits like "vegan" or "cruelty-free."

9. Pet Supplies: Stylish for Furry Friends

Pet owners adore unique items for their pets, such as custom collars or handmade toys.

Why it sells: Pets are family members too!

How to start:

• Create durable yet stylish products (e.g., leather collars with engraved tags).
• Focus on trending niches like eco-friendly toys.
• Include sizing charts for accuracy.

10. Party Supplies: Handcrafted Celebration Essentials

From banners to party favors, handmade party supplies help make celebrations unforgettable.

Why it sells: People want their events to feel special and personalized.

How to start:

• Offer themed sets (e.g., baby showers or birthday parties).
• Include customizable options for names or dates.
• Highlight seasonal items like Halloween decorations or Christmas gift wraps.

Advantages of Selling on Etsy

• Global Reach: Access millions of buyers worldwide.
• Low Startup Costs: Minimal investment compared to other e-commerce platforms.
• Creative Freedom: Sell what you love making.
• Built-In Audience: Etsy shoppers actively look for unique items.

Disadvantages of Selling on Etsy

• High Competition: Standing out can be challenging.
• Fees: Listing fees and transaction fees add up.
• Limited Branding Options: Your shop is tied to Etsy’s platform design.
• Dependence on Platform Rules: Changes in policies can affect your business overnight.

Final Thoughts

Etsy is the perfect platform for creative entrepreneurs who want to turn their passion into profit. By focusing on these top-selling categories and offering personalized touches, you can carve out your niche in this thriving marketplace. So why wait? Start brainstorming your next big idea today!