What Tags Should I Use on Etsy in 2025?

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Are you an Etsy seller looking to boost your shop's visibility? One of the most effective ways to do this is by using the right tags. But with so many options available, it can be overwhelming to decide which ones to use.

In this article, we'll break down the best tags to use on Etsy in 2025, along with some expert tips on how to optimize your listings for maximum visibility.

Why Tags Matter on Etsy

Tags are like keywords that help Etsy's algorithm understand what your item is and who might be interested in buying it. When you use relevant and popular tags, you increase the chances of your item showing up in search results, category pages, and even promoted listings.

Best Tags to Use on Etsy in 2025

Handmade and Crafted Items

  • Handmade
  • Unique gift
  • Custom order
  • Personalized
  • Handcrafted

Vintage and Second-Hand Items

  • Vintage
  • Second-hand
  • Retro
  • Antique
  • Pre-owned

Home and Living Items

  • Home decor
  • Kitchenware
  • Bedding
  • Bathroom decor
  • Wall art

Fashion and Accessories

  • Women's fashion
  • Men's fashion
  • Accessories
  • Jewelry
  • Handbag

Seasonal and Holiday Items

  • Christmas gift
  • Halloween costume
  • Thanksgiving decor
  • Easter basket
  • Summer vibes

Tips for Optimizing Your Tags

  • Use a mix of niche and broad tags: Using a combination of specific and general tags can help you attract both targeted and broader audiences.

    Example: If you're selling handmade jewelry, use tags like "handmade jewelry" (niche) and "accessories" (broad).

  • Keep it concise: Use no more than 13 tags per listing. Any more than that can look spammy.

    Example: Instead of using 20 tags like "handmade", "jewelry", "accessories", "gift", etc., use a concise list of 10-13 tags that accurately describe your item.

  • Use relevant keywords: Make sure your tags are relevant to the item you're selling. This will help Etsy's algorithm understand what your item is and who might be interested in buying it.

    Example: If you're selling a vintage typewriter, use tags like "vintage typewriter", "antique", and "collectible" to attract buyers who are specifically looking for those types of items.

  • Avoid duplicates: Don't use the same tag multiple times. This can look spammy and may even get your listing removed.

    Example: Instead of using the tag "handmade" three times, use it once and then use other relevant tags like "unique gift" or "custom order" to add more context.

  • Use tags in your title and description: Incorporating your tags into your title and description can help reinforce your item's relevance and increase its visibility.

    Example: If you're selling a handmade candle, use a title like "Handmade Soy Wax Candle - Unique Gift" and include tags like "handmade", "soy wax", and "unique gift" in your description.

Free Tool for Finding the Best Tags

Etsy Tag Generator: A free online tool that helps you generate relevant tags for your Etsy listings based on keywords, categories, and more.

Other Tools for Finding the Best Tags

  • EtsyRank: A tool that helps you find the best tags for your Etsy listings based on their popularity and relevance.
  • Marmalead: A tool that provides insights into Etsy's algorithm and helps you optimize your listings for maximum visibility.
  • Google Keyword Planner: A tool that helps you find relevant keywords and tags for your Etsy listings.

Conclusion

Using the right tags on Etsy can make all the difference in getting your items seen by potential buyers. By using a mix of niche and broad tags, keeping it concise, and using relevant keywords, you can increase your visibility and drive more sales.

Remember to use tools like Etsy Tag Generator, EtsyRank, Marmalead, and Google Keyword Planner to find the best tags for your listings.

Start optimizing your Etsy listings today and watch your sales soar!

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