How to See Top Sellers on Etsy (And Learn From Their Success!)

Top sellers on Etsy are doing something right—whether it’s offering trending products, optimizing their listings, or providing excellent customer service. Learning from them can:

• Inspire new product ideas.
• Showcase best practices for listing optimization.
• Help you understand what customers want.

How to See Top Sellers on Etsy

Here’s a simple guide to finding top sellers and analyzing their strategies:

1. Use Marketplace Tools Like eRank

eRank is an SEO tool specifically designed for Etsy sellers. It provides detailed insights into:

• The most popular shops.
• Trending products.
• Keywords that drive traffic.

Steps:

1. Sign up for an eRank account.
2. Navigate to the “Top Sellers” section.
3. Filter results by category, location, or sales volume.

Example: You’ll find that shops like CaitlynMinimalist (jewelry) and PlannerKate (planners and stickers) dominate their niches.

2. Check Lists of Top Sellers Online

Websites like Marketplace Pulse regularly publish updated lists of Etsy’s top-performing shops based on sales data.

Steps:

1. Visit trusted sources like Marketplace Pulse or Practical Ecommerce.
2. Look for rankings by sales volume or product categories.
3. Take note of recurring trends, such as the popularity of handmade jewelry or craft supplies.

Example: According to Marketplace Pulse, CaitlynMinimalist sold over 681,000 items in the past year, making it one of the top jewelry shops.

3. Search Etsy Categories for Bestsellers

Etsy itself highlights bestsellers in each category using badges like “Bestseller” or “Popular Now.”

Steps:

1. Go to Etsy.com and browse a category (e.g., “Jewelry” or “Home & Living”).
2. Look for listings marked with a “Bestseller” badge.
3. Click on the shop name to explore their other products.

Pro Tip: Pay attention to how these shops write their titles and descriptions—they’re optimized for search engines!

4. Analyze Etsy Stats for Your Own Shop

If you’re already selling on Etsy, use the platform’s built-in stats tool to see what’s working in your shop compared to others.

Steps:

1. Go to your Etsy dashboard and click on “Stats.”
2. Review which products get the most views and sales.
3. Compare your performance with similar shops using tools like eRank.

5. Follow Successful Shops on Social Media

Many top sellers promote their shops on platforms like Instagram or Pinterest.

Steps:

1. Search for your favorite Etsy shops on social media.
2. Observe how they market their products (e.g., photography style, captions, hashtags).
3. Engage with their content to learn more about their branding strategies.

What Can You Learn From Top Sellers?

Once you identify top sellers, here are some actionable takeaways:

• Product Ideas: Notice which items consistently sell well (e.g., personalized jewelry, wedding favors).
• Pricing Strategies: Study how they price their products competitively while maintaining quality.
• Customer Engagement: Read reviews to see what buyers appreciate most.
• Listing Optimization: Analyze their use of keywords, photos, and descriptions.

Examples of Top Sellers on Etsy

Here are some standout shops and what makes them successful:

• PlannerKate
  • Sells planners, stickers, and organizational tools.
  • Known for offering a wide variety of designs at affordable prices.
• CaitlynMinimalist
  • Specializes in personalized jewelry with minimalist designs.
  • Uses emotional marketing by turning handwriting into wearable art.
• ModParty
  • Focuses on wedding favors and party supplies.
  • Offers customizable options that appeal to brides-to-be.
• WarungBeads
  • A go-to shop for craft supplies like beads and tools.
  • Attracts DIY enthusiasts with bulk discounts and variety packs.

Advantages of Learning From Top Sellers

• Shortcut Your Learning Curve: Save time by replicating proven strategies.
• Stay Ahead of Trends: Spot emerging product categories early.
• Boost Your Confidence: Seeing others succeed shows it’s possible for you too!

Disadvantages of Relying Too Much on Others

• High Competition: Popular niches often have fierce competition.
• Risk of Copying: Be inspired but avoid directly copying designs—it’s unethical and against Etsy policies.
• Trends Change Quickly: What works today might not work tomorrow, so stay adaptable.

Final Thoughts

Finding top sellers on Etsy isn’t just about curiosity—it’s about learning from the best to improve your own shop! By using tools like eRank, exploring bestseller lists, and analyzing successful shops’ strategies, you can gain valuable insights into what works in this competitive marketplace.

So what are you waiting for? Start researching today and take your Etsy shop to the next level!